At Mi6, we curate these round ups to deliver essential, actionable insights that matter to entrepreneurs and marketing professionals like you. We sift through the noise to bring you the strategies, trends, and innovations that can genuinely move the needle for your business.
Jan 6 Update
B2B Influencer Marketing: Prioritizing Targeting and ROI Measurement
A recent TopRank Marketing study highlights key B2B influencer marketing challenges: identifying ideal influencers (48%) and measuring ROI (47%). Social media searches (52%) and recommendations (50%) are primary methods for influencer discovery. Top marketers prioritize audience targeting and segmentation, creative content, and scaling campaigns. High-performing teams track advanced metrics, including audience sentiment and share of voice.
Actionable Insight: Leverage influencer research tools and track engagement, conversion, and sentiment for ROI-driven B2B campaigns. | Read more.
Marketers Prioritize Martech Strategies Amid Performance Concerns
A recent Acxiom report reveals that 55% of US CMOs find their marketing technology underperforming, prompting 34% to prioritize developing a martech strategy. Notably, 21% lack a martech roadmap, leading to issues like overlapping tools and poor integration.
Actionable Insight: Develop a comprehensive martech strategy to enhance tool integration, improve ROI, and streamline marketing operations. | Read more.
Social Media: Top Priority and Brand Risk for Digital Media Experts
A recent Integral Ad Science report highlights that digital media professionals rank social media as their foremost priority for innovation and opportunity. However, 53% identify it as the media type most susceptible to brand safety challenges, including adjacency to risky content and misinformation.
Actionable Insight: While investing in social media for its innovative potential, implement robust brand safety measures to mitigate risks associated with content adjacency and misinformation. | Read more.
AI Business Opportunities for Entrepreneurs Highlighted by Microsoft's AI CEO
Microsoft's AI CEO, Mustafa Suleyman, emphasizes that the AI sector offers substantial opportunities for startups, particularly in developing specialized AI applications and services. He notes that while large corporations focus on broad AI solutions, startups can excel by creating niche products tailored to specific industries or functions. Suleyman encourages entrepreneurs to explore areas such as AI-driven healthcare solutions, personalized education platforms, and innovative AI tools for small and medium-sized enterprises.
Actionable Insight: Entrepreneurs should identify industry-specific challenges that can be addressed with AI, leveraging agility to develop targeted solutions that meet unique market needs. | Read more.
Baby Boomer Retirements Present Acquisition Opportunities for Entrepreneurs
As Baby Boomer business owners approach retirement, a significant number of small businesses are expected to become available for acquisition. This generational shift opens doors for entrepreneurs to acquire established enterprises. Key considerations include navigating legal and tax implications, assessing real estate components, and maintaining confidentiality during transactions.
Actionable Insight: Entrepreneurs should prepare for upcoming acquisition opportunities by consulting with legal and financial advisors to effectively navigate the complexities of purchasing established businesses. | Read more.
TD Bank Champions Women Entrepreneurs in New England
TD Bank recently sponsored a networking event in Worcester, Massachusetts, co-hosted by the Center for Women & Enterprise (CWE) and the Massachusetts Women of Color Coalition (MAWOCC), to celebrate National Women's Small Business Month. The event attracted over 50 attendees, including women business owners and community leaders. Sheryl McQuade, TD Regional President for New England, emphasized the significant role of women-led businesses in driving economic growth. The TD Charitable Foundation has supported CWE's initiatives, which have trained over 72,000 women in launching and growing their businesses since 1995.
Actionable Insight: Women entrepreneurs in New England should leverage resources from organizations like CWE and MAWOCC, and engage with financial institutions such as TD Bank that are committed to supporting women-led businesses. | Read more.
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