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KPI Experiment: Week 3 | Subscribers Only

Writer's picture: Chris HerbertChris Herbert

Updated: Oct 13, 2024


Hey Subs! I'm continuing to enjoy this experiment and hope you're finding value in it.


Executive Summary

  • I've combined all my audio notes into one file, generated a transcript, and summarized it below. Note, there's 12 seconds of dead air at the beginning.

  • Partnerships and publishing continue to be areas of focus for me as I work on improving my KPI score.\

  • I haven't gained any new subscribers this week, which remains a challenge.


Main Challenges: Subscriber growth remains slow. Balancing the effort of creating content with the need for efficiency in the publishing process.


Key Insight: The distinction between professional and personal influence, and how context can significantly impact one's ability to influence others.


Next week's focus: Attempting to build influence with Dent Global team members. Continuing to refine strategies for subscriber growth. Exploring the balance between targeted and trusted content in social reach marketing.


Audio Notes

Key Points from This Week

  • Leveraging LinkedIn to identify KPI methodology advocates

  • Exploring the value of thinking out loud and collaborative brainstorming

  • Building influence with Dent Global through strategic engagement

  • Distinguishing between professional and personal influence

  • Setting subscriber growth goals and refining target audience

  • Analyzing influence strategies in different contexts (e.g., farming community)

  • Importance of trust in building influence


Audio Notes Segments and Timestamps

Note, there is dead air for the first 12 seconds



Leveraging LinkedIn for KPI Advocates

[00:14] Discussing the strategy of monitoring Daniel Priestley's LinkedIn activity to identify KPI methodology advocates.


Value of Thinking Out Loud

[01:57] Reflecting on the effectiveness of talking through ideas and considering collaborative discussion formats.


Influence-Building with Dent Global

[03:27] Outlining plans to build influence within Dent Global, including registering for workshops and setting goals for interactions.


Professional vs. Personal Influence

[09:19] Exploring the differences between professional and personal influence, illustrated through a personal anecdote.


Audience Targeting and Goal Setting

[14:29] Setting a goal of 100 subscribers in six months and discussing the importance of identifying the right target audience.


Analyzing Influence in Different Contexts

[17:47] Reflecting on how influence manifests differently in various contexts, using a farmer's social media presence as an example.


Key Takeaways:

  • Strategic use of social media can help identify potential advocates and subscribers.

  • Thinking out loud and collaborative discussions can be valuable for problem-solving and idea development.

  • Building influence requires different approaches in professional and personal contexts.

  • Setting specific, measurable goals is crucial for growing influence and audience.

  • Trust is a fundamental component of influence, built on character and competence.


Any Questions? Let's Chat!

Has any of this resonated with you? Do you have follow-up questions or insights? Any thoughts on the quality and value this experiment is providing for you?

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