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KPI Experiment: Week 1 | Subscribers Only

Writer's picture: Chris HerbertChris Herbert

Updated: Oct 13, 2024


Dear KPI Experiment Subscribers,


Welcome to your first weekly insider update on my Key Person of Influence (KPI) journey!


Thank you for joining me on this experiment as we dive deep into Daniel Priestley's methodology.


My Pitch



Your support allows me to share these raw, unfiltered insights exclusively with you.


Each week, you'll get a front-row seat to my progress, challenges, and key learnings as I work towards becoming a recognized voice in entrepreneurship and startup development.


This subscriber-only content is designed to give you the full, behind-the-scenes story of what it really takes to become a Key Person of Influence.


This week, I've been capturing my KPI journey through daily audio notes, a method I find both efficient and insightful.


These raw, unfiltered thoughts form the backbone of our weekly updates, offering you a real-time glimpse into the challenges and triumphs of becoming a Key Person of Influence.


Let's dive into this week's recap!


Executive Summary

This week marked the launch of my Key Person of Influence (KPI) experiment.


Key highlights:

  • Published pitch video across multiple platforms (Facebook, Twitter/X, LinkedIn)

  • Began working through Chapter 1 of the KPI book using AI assistance

  • Encountered and navigated social media challenges

  • Gained one subscriber and received valuable feedback

  • Identified the need for a streamlined approach to the KPI methodology

  • Established audio note-taking as an effective reflection tool


Main challenges included limited audience engagement and social media platform issues.


Key insight: the value of documenting the journey from day one for both personal reflection and audience benefit.


Next week's focus: Diving deeper into the 'publish' step and developing strategies for organic audience growth.


Audio Note 001: The Pitch


Key Actions:

  • Launched the experiment with a landing page featuring my pitch

  • Published the pitch video across multiple platforms (Facebook, Twitter/X, LinkedIn)


Reflections:

  • Excited to start this journey and become a KPI in entrepreneurship and startup development

  • Recognizing the challenge of information overload in traditional learning methods

  • Emphasizing the importance of applying knowledge while learning


Goals:

  1. Become a Key Person of Influence in the KPI methodology

  2. Establish an audience interested in entrepreneurship and venture development

  3. Enhance my agency's (MI6) ability to help entrepreneurs


Audio Note 002: Diving into Chapter One


Key Actions:

  • Started working through Chapter 1 of the KPI book using Claude AI for assistance

  • Identified challenges in distilling actionable steps from comprehensive methodologies


Observations:

  • The introductory chapter presents an overwhelming amount of actions to implement

  • Recognized a need for a more streamlined "getting started" approach


Strategy Adjustment:

  • Decided to use the KPI scorecard as a benchmark for progress

  • Planning to focus on improving individual scores in the five key areas of the KPI methodology


Audio Note 003: Social Media Challenges


Key Actions:

  • Monitored engagement on social media posts

  • Encountered a rights management issue on Facebook


Challenges:

  • Limited engagement on social media posts including: LinkedIn, Facebook and Twitter/X.

  • Spent considerable time trying to understand and address the Facebook rights issue


Reflections:

  • Questioned the value of time spent troubleshooting platform-specific issues

  • Recognized the "rented platform" nature of social media channels as problematic


Audio Note 004: Week in Review


The Good:

  • Successfully implemented audio note-taking as a journaling method

  • Found value in reviewing previous audio notes for reflection


The Bad:

  • Limited audience engagement: only one subscriber so far

  • Underwhelming reach and reactions on social media posts



The "Ugly" (Observations):

  • No response from Daniel Priestley when tagged on LinkedIn

  • Reflection on challenges of engaging with established influencers





Key Insights from Week 1

  1. Starting Small: Realizing that building influence is a gradual process

  2. Platform Challenges: Uncovering the complexities of social media for content creators

  3. Content Strategy: Aiming to distill information rather than contribute to overload

  4. Learning Process: Appreciating the value of documenting the journey from the start


Next Steps for Week 2

  1. Continue daily audio notes and compile weekly blog summaries

  2. Research effective strategies for growing an audience organically

  3. Dive deeper into the 'publish' step of the KPI methodology

  4. Start tracking engagement metrics across different platforms


Reflection Question

💭 What's the most valuable lesson you've learned when starting a new project or journey?


Thank you for being a subscriber and joining me on this KPI experiment journey! Your support and engagement mean a lot to me. I'd love to hear your thoughts on this week's progress.


Are you considering your own influencer journey? What challenges do you anticipate? Share your experiences or questions in the comments below.


Stay tuned for next week's update, where we'll dive deeper into the 'publish' step of the KPI methodology!


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2 Comments


Janice Campbell
Janice Campbell
Aug 23, 2024

I think to someone extent we all try to be influencers, it us a matter of what extent. That is part of the reason we are all on social media. We want to influence buyers, our community, our friends and family.

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Chris Herbert
Chris Herbert
Aug 23, 2024
Replying to

Agreed. What Daniel and the KPI methodology focuses on is being an industry/market influencer. The challenge, since his book published, is the staggering amount of content published by influencers and the increasing number of them too. It's a harder nut to crack today to become one, let alone, continuing to be one. Something I'm focused on exploring further. Thanks for your comment.

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