HTML5 vs. Apps: Here’s Why The Debate Matters, And Who Will Win
HTML5 vs. Apps: Here's Why The Debate Matters, And Who Will Win | Business Insider. While this short article is worth a read for B2B marketers we’d recommend that declaring HTML5 “the winner” is a bad idea. The native vs. HTML5 debate will continue for some time and quite frankly both will co-exist. One could argue that native apps can prevail because one-click purchase or...
Read MoreB2B Mobile, Social Collaboration & BBQ Sauce
This weeks fave five posts have the ingredients to help you learn more about social collaboration tools and vendors, tweets that can leave a bad taste in your mouth, creating a raving fan and B2B mobile marketing. Social communication, engagement and collaboration all tie together. Culture and common sense factor into whether people and organizations can and will evolve into social businesses in...
Read MoreAutomation, Sales Reps, Facebook and Geniuses
This weeks fave five posts are all over the map (hence the cheesy image)! Key areas of interest for me and Mi6 is how people are consuming content and becoming more tech savvy. I’m also interested in how the role of the sales rep is (or isn’t changing) so they can provide value to the buyer. And finally, as we continue to experiment and use social media, I recommend that you take...
Read MoreAdvice on Content Development
This weeks fab five posts all provide some advice and maybe reality checks for B2B marketers in three key areas. The first has to do with content development and in my view it challenges the notion that content is king. Content is not king if you don’t have an interested audience…it’s noise. Content is not king if you use it like a mass marketer would to “get the message...
Read MoreContent Marketing and Social Selling are Key
Save Some Time on Us Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. If you have ideas on how we can provide more and better value to you...
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