Facebook updates Ads Manager to highlight conversions and key metrics
Facebook updates Ads Manager to highlight conversions and key metrics | Inside Facebook. This is an important because many marketers are frustrated by the lack of tools and support from social networks like Facebook, Linkedin and Twitter that measure conversion and ROI. Two things to look for: 1) Will marketers begin to sell goods and services through Facebook? and 2) Will Twitter and Linkedin...
Read MoreTensions Rise Between Facebook and Developers
Tensions Rise Between Facebook, Developers | WSJ.com. Make no mistake that Facebook, Linkedin and Twitter while open to the public to use, augment and leverage will always have control of how their networks are used. As a B2B marketer keep this in mind when establishing and developing your digital channels. Focus on building your own networks and establishing your own web properties and channels...
Read MoreThe End of Google Reader Sends Internet Into an Uproar
The End of Google Reader Sends Internet Into an Uproar | NYTimes.com. Discontinuation of products take place due to lack of interest, declining use, pressures on earnings etc. While it’s surprising that Google Reader is being discontinued (we use it to monitor stakeholder networks) it underscores the fact that full dependence on social networks and cloud services has repercussions. Linkedin...
Read MoreLinkedIn Is Turning Itself Into A Very Valuable Media Company
LinkedIn Is Turning Itself Into A Very Valuable Media Company | Business Insider. This is an interesting post that gives you an idea of where LinkedIn is heading as a b2b technology marketer. LinkedIn is a core platform to connect, engage and build your own company and/or professional network. It will be for the foreseeable future. There are areas of improvement that LinkedIn needs to focus on...
Read MoreWhy are so many CIOs stumped by social?
Why are so many CIOs stumped by social? | IT Media Group. The key thing for CIOs to take away from this post is that they should be looking and participating in social media in some capacity. Why? It’s most likely that their customers, or a segment within their customer base, is using social. Social is a firehouse of data that needs to be monitored and potentially gathered, analyzed and...
Read More