Inbound vs. Outbound: What’s Better?
CHART OF THE DAY: "According to Hubspot "Inbound Marketing" is yielding better results than traditional "outbound marketing". Be careful when jumping on the "inbound" bandwagon though.
Read MoreLead Optimization
What are marketers planning to do to generate leads and where are they making investments? This post summarizes CSO Insights Lead Generation Optimization report and suggests that marketers are missing out on one important ingredient..their customers.
Read MoreMarketing, Lead Generation and Selling to CIOs
Interested in how B2B buyers prefer to be marketed and sold to? The Mi6 briefing series provides you with up to date trends, statistics, insights and examples on how to market to B2B buyers.
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