The CIO in 2013
Back in 1964, Bob Dylan sang “The times they are a-changin’” and that’s exactly what’s happening for CIOs as we look ahead to 2013. Everyone is looking ahead to next year and beyond as the changes that are already happening work their way into both large and small enterprises. If we are to believe Gartner, then one of the biggest changes will be the need for CIOs to...
Read MoreBetter Tweets, Better Chances and Better Roles
The key take-a-ways from these posts, for me, is business professionals must get better at understanding and using technology to engage with their markets. Whether it’s a CMO looking like a CIO or a social media marketer using Twitter effectively we all need to become really good at using these newer tools to engage, measure, build relationships and generate outcomes. If you want...
Read MoreAutomation, Sales Reps, Facebook and Geniuses
This weeks fave five posts are all over the map (hence the cheesy image)! Key areas of interest for me and Mi6 is how people are consuming content and becoming more tech savvy. I’m also interested in how the role of the sales rep is (or isn’t changing) so they can provide value to the buyer. And finally, as we continue to experiment and use social media, I recommend that you take...
Read MoreB2B social media, Innovation and Startups
And we’re back from our brief hiatus! This weeks fab five posts have a common theme around … blogging, social media with a sprinkle of innovation. We’ve run a hi-liter through these articles for you. Enjoy! Our Favourite Posts for Week of Mar 26, 2012 1) Nielsen Report: Blogs Still on the Rise | Source: ClickZ Blogs continue to be one of the most important communication channel...
Read MoreThe Emerging Role of the CMO
[Video] Learn what's on the minds of CMOs and sales professionals regarding the role they play in the buying process and how social media fits in to the buying and selling dance.
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