B2B Mobile, Social Collaboration & BBQ Sauce
This weeks fave five posts have the ingredients to help you learn more about social collaboration tools and vendors, tweets that can leave a bad taste in your mouth, creating a raving fan and B2B mobile marketing. Social communication, engagement and collaboration all tie together. Culture and common sense factor into whether people and organizations can and will evolve into social businesses in...
Read MoreAdvice on Content Development
This weeks fab five posts all provide some advice and maybe reality checks for B2B marketers in three key areas. The first has to do with content development and in my view it challenges the notion that content is king. Content is not king if you don’t have an interested audience…it’s noise. Content is not king if you use it like a mass marketer would to “get the message...
Read MoreB2B social media, Innovation and Startups
And we’re back from our brief hiatus! This weeks fab five posts have a common theme around … blogging, social media with a sprinkle of innovation. We’ve run a hi-liter through these articles for you. Enjoy! Our Favourite Posts for Week of Mar 26, 2012 1) Nielsen Report: Blogs Still on the Rise | Source: ClickZ Blogs continue to be one of the most important communication channel...
Read MoreThe Emerging Role of the CMO
[Video] Learn what's on the minds of CMOs and sales professionals regarding the role they play in the buying process and how social media fits in to the buying and selling dance.
Read MoreOur Fav Posts, Week of August 15th
Here is a round up of the top marketing posts and articles that we read, annotated and shared with our followers and readers for the week of Aug 15, 2011.
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