Social Network Use Increasing

Posted by on Sep 12, 2011 in B2B Charts, Blog | 0 comments

Social Network Use Increasing

The Mi6 Chart of the Day is a blog series where we feature a chart that we think is relevant and of interest to our readers. Our readers comprise of entrepreneurs, business owners, marketing, sales and business development professionals.

I tweet charts regularly via my Twitter stream which are archived on my Posterous site here. We will pick a chart twice a week and add our thoughts and insights. We encourage you to leave a comment below and share your insights and thoughts about this chart and the implications it may have in your role and for your company.

On August 26th, the Pew Research Center released their report on Social Networking by Mary Madden and Kathryn Zickuhr.

Some observations about this research

  • It’s great to see a research organization committed to gathering research over an extended period of time. There are so many studies and surveys being published but aren’t being done annually. As marketers we need to see trends and we also need research that is reliable. In this case over 2,000 people were surveyed with a margin of error of +/- 3.7%.
  • Social networking has reached mainstream and I’d venture to say that adults are on social networks at home and at work. For those companies that block the use of social networks it may be time to reconsider this antiquated policy. The key is to put in place a program that includes objectives and key performance indicators to ensure social networks are helping your company achieve key business goals.

What are your thoughts about this chart as it relates to your role and for your company?

Chris Herbert is the founder of Mi6. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. He is the founder of ProductCamp Toronto and the Hi-tech community Silicon Halton. He tweets under the handle @B2Bspecialist.

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