Marketing, Lead Generation and Selling to CIOs
Interested in how B2B buyers prefer to be marketed and sold to? The Mi6 briefing series provides you with up to date trends, statistics, insights and examples on how to market to B2B buyers.
Read MoreMi6 Briefing #1
This briefing covers the key tactics that have the greatest impact on business technologists during the buying process including: sources of information they rely on when considering making a purchase; what emerging information sources, including social media, will they use to inform and validate their purchase decisions; what they really want out of social media and a preliminary assessment of the top 50 Canadian Solution Provider's web and social media presences.
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