B2B Integrated Marketing
Learn from B2B marketing experts and your peers from this transcript of a recent #b2bchat session on B2B Integrated Marketing.
Read MoreThe Reference Program
References and a reference program should be a key strategic differentiator and program in your business. If you don’t have a reference program in place this post will outline the steps you can take to kick start your program.
Read MoreThe Reference Assessment
Whether you have a reference program in place or not, a reference assessment is something you should conduct regularly. It will tell you how many real reference-able accounts you have, whether a reference process exists and how references are managed. It helps you discover if you have a strong reference base of accounts or not.
Read MoreB2B Marketing Framework
An overview of the Mi6 B2B marketing integration framework. Part of a series of posts on marketing integration for B2B companies.
Read MoreWhat is Marketing?
What exactly is marketing and is it something your b2b business needs? This post re-introduces us to the purpose of marketing and the often forgotten 4Ps.
Read MoreDo You Have a Reference Program?
A formal reference program can remove stress from work and make your sales rep more successful.
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