Another CMO study, Linkedin Direction and Tips
This week’s fave five posts cover another CMO study (there’s been quite a few!); an interview with Jeff Weiner the CEO of Linkedin; some good advice regarding connecting on Linkedin and two op-ed articles that I wanted to share. The one about Salesforce asks whether facts were checked and sources confirmed, and the second one I agree with in part but I challenge the assertion that...
Read MoreFacebook: Do Marketers “Get it”?
CHART OF THE DAY: Why is it that marketers consider posting to their Facebook page walls the most effective marketing tactic for Facebook? The first stage of consumer engagement on Facebook starts with a "Like" yet marketers rank this low on the effectiveness scale. What gives?
Read MoreMarketers & Healthcare Apps?
CHART OF THE DAY: Marketers and developers see business opportunities in mobile health apps. Is there a market opportunity in healthcare or are they smoking something? Let's dig a bit deeper in to these stats and provide some thoughts and insights.
Read MoreCanadian Companies Use of Social Media
CHART OF THE DAY: Over half of Canadian companies don't see social media as playing an important role in brand and customer engagement. But, social media daily usage is up. Maybe it's time for some to take their heads out of the sand?
Read MoreInbound vs. Outbound: What’s Better?
CHART OF THE DAY: "According to Hubspot "Inbound Marketing" is yielding better results than traditional "outbound marketing". Be careful when jumping on the "inbound" bandwagon though.
Read MoreSocial Media Sponsorship Metrics
CHART OF THE DAY: What metrics are marketers using to measure the success of social media sponsorship? Here's the top 8 in order of importance. We've provided some thoughts and insights too. What do you think?
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