B2B Mobile, Social Collaboration & BBQ Sauce
This weeks fave five posts have the ingredients to help you learn more about social collaboration tools and vendors, tweets that can leave a bad taste in your mouth, creating a raving fan and B2B mobile marketing. Social communication, engagement and collaboration all tie together. Culture and common sense factor into whether people and organizations can and will evolve into social businesses in...
Read MoreB2B storytelling, leadgen and Pinterest’s impact on eCommerce
This weeks fave five posts are a mashup of posts on storytelling, lead generation, thought leadership building a knowledge network and pinch of pinterest. The common threads in these posts have to do with content and connections and how the two are interdependent in developing B2B relationships with stakeholder groups. The nature of the social web makes it possible to create and share content...
Read MoreTech Savvy Marketers, Local Advertising and Being Entrepreneurial
This weeks fave five posts are around the themes of technology, being an entrepreneur and local marketing. B2B marketers need to become marketing technologists and understand, more deeply, not just what technology is being used by companies but how and why it is being used. A technically savvy CMO is a must from my view point Local or grassroots marketing for B2B companies, if not already...
Read MoreCommunities, engagement and oh ya Facebook IPO
Key focus of this weeks Fave Five posts are online communities and Facebook with a sprinkle of Google+. At the core of any social network or community are users or more respectfully put “people”. The keys to success for any community or social network is never losing sight of the fact that people want to be treated fairly, openly and with respect. Facebook continues to screw up and...
Read MoreBetter Tweets, Better Chances and Better Roles
The key take-a-ways from these posts, for me, is business professionals must get better at understanding and using technology to engage with their markets. Whether it’s a CMO looking like a CIO or a social media marketer using Twitter effectively we all need to become really good at using these newer tools to engage, measure, build relationships and generate outcomes. If you want...
Read MoreAutomation, Sales Reps, Facebook and Geniuses
This weeks fave five posts are all over the map (hence the cheesy image)! Key areas of interest for me and Mi6 is how people are consuming content and becoming more tech savvy. I’m also interested in how the role of the sales rep is (or isn’t changing) so they can provide value to the buyer. And finally, as we continue to experiment and use social media, I recommend that you take...
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