Know, Know, Know
Welcome to this weeks fave five posts where I share with you some articles and blog posts that stuck in my craw, made me think and helped me learn. For an archive of past fave five posts please go here. The Big Idea! I try to stitch these posts into a “big idea” with varying degrees of success….here goes! Marketers, like any leader in a company, need to know their industry,...
Read MoreExperimentation, Bandwagoning and Listening
Wow that’s a mouthful of a title! So much so that it’s screwed up with my wordpress theme! Look for the Mi6 3.0 website coming soon to an Internet near you. The Big Idea! (well there are two) First, B2B marketers need to try new things and experiment with new ways to communicate ideas, knowledge and demonstrate competency to buyers. An example is using an infographic to tell a...
Read MoreContent, Twitter and the Data Scientist
A mixed bag of posts and articles this week to share with you but they are important for a couple of reasons. I don’t really have an “Aha Moment” nor can I stitch all these posts in to one key trend or insight. I think there are a couple of big ideas that you may want to think about when it comes to content, data and social media. Some “Big Ideas” Content will...
Read MoreBecoming a Marketing Superhero
I find these fave five posts a great exercise for me because it forces me to read (a lot), think and provide my take on why the posts I pick are worth your time to read. I try to look for threads and trends that tie the posts together in to a big idea or an “aha” moment. The “AHA” moment! If I was to sum up these posts in to a piece of advice for B2B marketers it would be...
Read MoreAnother CMO study, Linkedin Direction and Tips
This week’s fave five posts cover another CMO study (there’s been quite a few!); an interview with Jeff Weiner the CEO of Linkedin; some good advice regarding connecting on Linkedin and two op-ed articles that I wanted to share. The one about Salesforce asks whether facts were checked and sources confirmed, and the second one I agree with in part but I challenge the assertion that...
Read MoreTablet vs. the PC, Facebook bashing and Social Business
This weeks fave five posts takes a look at what devices Canadians are using to feed their online hunger and while smartphones and tablets get a lot of press and buzz the PC remains the dominant device they use. Also, we take a few shots at Facebook, ask if you need a business plan or not and finally whether companies are as social as their customers are. Enjoy these posts, add your own thoughts...
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