Does Age Matter in Technology?
The Tech Industry’s Darkest Secret: It’s All About Age | LinkedIn <-click to read original post According to Vivek WadhwaFellow of Arthur & Toni Rembe Rock Center for Corporate Governance at Stanford University, the odds are stacked against the aging technology worker. But, Mr. Wadhwa digs deeper and outlines the benefit of having more experienced technology workers as key members of...
Read MoreTwitter Founders Move on to Their Next Big Thing
Twitter Founders Move on to Their Next Big Thing | Mashable. It’s interesting that the founders of Twitter have moved on to new business adventures. If you’re interested in knowing what they are up to now this is a good succinct post. Square and Medium are two business ventures/platforms that we’re keeping our eyes on. Read More: This Week in Tech Posts here...
Read MoreFacebook updates Ads Manager to highlight conversions and key metrics
Facebook updates Ads Manager to highlight conversions and key metrics | Inside Facebook. This is an important because many marketers are frustrated by the lack of tools and support from social networks like Facebook, Linkedin and Twitter that measure conversion and ROI. Two things to look for: 1) Will marketers begin to sell goods and services through Facebook? and 2) Will Twitter and Linkedin...
Read MoreCan IBM Make the Social Business Connection with SMBs?
Can IBM Make the Social Business Connection with SMBs–and Does it Need To? | Smb and mid-market business market research | SMB Group. In our experience many larger technology firms have and continue to struggle in developing a sustainable and growing customer base in the SMB market. This article by Laurie McCabe is a must read for any large technology company (IBM, SAP, Cisco, Microsoft, HP...
Read MoreTensions Rise Between Facebook and Developers
Tensions Rise Between Facebook, Developers | WSJ.com. Make no mistake that Facebook, Linkedin and Twitter while open to the public to use, augment and leverage will always have control of how their networks are used. As a B2B marketer keep this in mind when establishing and developing your digital channels. Focus on building your own networks and establishing your own web properties and channels...
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