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McRock IIoT Symposium is a Great Canadian IIoT Event and Story

McRock Capital is hosting another great Canadian IIoT event. Learn more about the Symposium and listen to interview with Managing Partner Whitney Rockley. … [more]

The History of Technology (1960 – 1970)

We’re going to take you back a bit in the technology time continuum. This is part of a series of posts we’re publishing on the History of Technology. We’ve hand picked some key moments in technology that we think were significant. These are defining moments where technology pioneers created a product, a technology or a company… or did or said something of significance. Think of these posts as time capsules that chronicle some of the most interesting times in tech … [more]

The History of Technology (1970-80)

We’re going to take you back a bit in the technology time continuum. This is part of a series of posts we’re publishing on the History of Technology. We’ve hand picked some key moments in technology that we think were significant. These are defining moments where technology pioneers created a product, a technology or a company… or did or said something of significance. Think of these posts as time capsules that chronicle some of the most interesting times in tech … [more]

Has B2B ecommerce come of age? Maybe.

We dig into the data and details of Intershop’s 2016 B2B ecommerce study. Do B2B companies really “get big data”? … [more]

2017-B2B-Content-Marketing-Benchmarks-Budgets-and-Trends

B2B Content Marketing Trends for 2017

Learn what the B2B content marketing trends, benchmarking and budget guidelines are for 2017 and keys to having a successful content marketing program. … [more]

Sell Me This Pen. Some Advice for Technology Marketers

Technology marketers need to know how to sell. Here’s an easy role playing exercise. … [more]

Mi6 Roundup: Are there cracks showing on Linkedin, Email Marketing, COBOL and the role of the CIO and CMO

For sales and marketing professionals we cover LinkedIn and email marketing. For tech professionals we see that COBOL lives and budgets are flat. Finally, for CXOs we explore the role of the CIO as a partner with marketing and a future CEO … [more]

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

For sales and marketing professionals we cover the customer experience. For tech professionals we share a documentary on “Shady Data Havens” and Canadian tech clusters. Finally, for CXOs we’ve featured articles on “Collective Creativity” and advice on how to succeed in the “Digital Economy&#8221 … [more]

Should My CEO be on Social Media?

Is this the best question to ask about your CEO? Yes, but there’s more to it. … [more]

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